Understand why your Outrank.com rankings fluctuate

Doing business with the help of Google is probably the most pragmatic and realistic manner of building business today. However, not everyone is aware of the intricate details of working with Google and developing business as Outrank.com does. However, many of our clients keep complaining that they after a few days or months, they find their ranking with Google gone down a little bit, or even increase for no visible effort. Also, some clients experience their webpage suddenly hitting the first page or even going onto the third page with no significant changes in the website.

The reasons for such changes are enlisted below:

1.      Google has multiple data centers spread around the world. As a result, different people might be accessing different data centers of Google, causing each one to see a different ranking of their website. Google chooses a data center for your enquiry based on the keywords you type and your location.

2.      Google periodically indexes new sites and re-indexes old sites. Hence, there could be a surge of popularity for one new website, which might die by the next period of indexing. Hence, there can be changes beyond the reach of Outrank.com

3.      Also, the keywords usage makes a big difference. Hence, minor changes in the usage of the keyword can provide completely different solutions.